George Platt Brett, Sr.

For his son, see George Platt Brett, Jr..
George Platt Brett, Sr.
Born 1859
London, Great Britain
Died 1936
Nationality British
Alma mater College of the city of New York
Occupation Publisher
Known for Publisher of Jack London
Children George Platt Brett, Jr.
Claire L. Brett Kinney
Richard M Brett

George Platt Brett, Sr. (1859–1936) was a British-born[1] chairman and publisher of the American division of Macmillan Publishing. He was best known for serving as publisher, friend, and mentor of American author Jack London.[2] Under Brett's leadership, Macmillan became one of the largest publishers in America. Sales grew from $50,000 in 1890 and grew to $8.5 million in 1931. In 1931, Macmillan annuals produced between 600 - 700 titles.[3]

Contents

Career

Early career

In 1874 George Platt Brett, joined the MacMillan as a traveling salesman, then succeeded his father, George Edward Brett, in the American office in New York in 1887.[4] George Edward Brett of England started the New York branch of Macmillan Publishing at Clayton Hall in 1869 under the recommendation of Alexander Macmillan (publisher).[5]

In 1890, the New York branch became an independent office and moved to Bond Street.[5]

In 1889, Brett was a founding member of the American Publishers Association.[6]

On December 4, 1900, Brett attended a reception and dinner for Mark Twain at the Aldine Club that "was the most notable event of the kind that has ever taken place at that club."[7]

In 1902, Brett became the first American publisher to visit London.[8]

Established control of Macmillan in America

Main article: Macmillan Publishing

In 1896, Brett was asked by the Macmillans to head the New York office. Brett instead insisted he become a parter in a new American corporation. “In 1896, the Macmillan house was divided into two newly established entities, The Macmillan Company in New York and Macmillan & Co., Ltd., of London. The two companies were both controlled by the Macmillan family (which retained about 61 percent of the American company's stock until the 1951 split); they freely shared titles and authors and made use of the company's worldwide network of sales branches established in the early twentieth century in such ports of call as Bombay (established 1901); Toronto (1904); Calcutta (1907); Melbourne (1912); and Madras (1913). Nevertheless, the creation of a separate company in New York was destined to have profound implications for the house of Macmillan, as the American organization outstripped its parent and eventually required complete independence at mid-century.” [9]

Expansion into Canada

Assisted Frederick Macmillan with the creation of Macmillan Company of Cananda, a joint effort between Macmillan & Company and Macmillan Company of New York.[10]

Testimony before the United States Congress

In 1927, Brett testified at public hearings of the Patents Committee of the United States House of Representatives about a new national copyright law.[11]

Publisher of American authors

Brett, though a native of Great Britain, was an advocate for American authors.[12]

During his tenure, Brett published Winston Churchill's novel Richard Carvel in 1899, Ellen Glasgow[13] Upton Sinclair's The Jungle in 1904,[14] Jack London's The Call of the Wild, William Butler Yeats, Liberty Hyde Bailey[15] and Francis Marion Crawford's Saracinesca.[16][17][18]

George Doran called Brett an "Emperor among publishers."[19]

Brett is credited with the identification and success of Jack London.[20] In a letter to Jack London, dated 27 Dec 1901, "Brett said he believe Jack's fiction represented 'the very best kind of work ' done in America and he wanted to publish all his future writings." [21]

Brett also was influential in the success of Winston Churchill. Churchill once observed Brett "has an undoubted genius for publishing, but he possesses likewise the higher genius of friendship." [22]

Legacy in America

Main article: Macmillan Publishers (United States)

Led by Brett, the Macmillan Co. became prominent in American publishing by the 1930s as "the first American publisher to open branch offices across the country.... Between 1895 and 1909 such semi-independent branches were established in Chicago, Boston, Atlanta, Dallas, and San Francisco.” [9]

The Bretts remained in control of the American offices of Macmillan from its creation in 1869 to the early 1960s, “a span matched by few other families in the history of United States business.”[9]

Personal life

Brett lived in New York at 267 West End Avenue, New York, New York.[23]

Bibliography

The World Today May 1905 (Volume VIII No 5)

See also

References

  1. ^ "Crofter's Crop". Time Magazine. 1951-01-22. http://www.time.com/time/magazine/article/0,9171,888948,00.html?promoid=googlep. Retrieved 2008-08-09. 
  2. ^ James, Elizabeth (2002). Macmillan A Publishing Tradition. Palgrave Macmillan. pp. 170–71. ISBN 0-333-73517-X. 
  3. ^ Kobrak, Fred. The Structure of International Publishing in the 1990s. p. 31. 
  4. ^ "George Platt Brett" (PDF). New York Times. March 13, 1897. http://query.nytimes.com/mem/archive-free/pdf?res=990CEFD71F31E132A25750C1A9659C94669ED7CF. Retrieved 2008-04-19. 
  5. ^ a b Crocker, Samuel (1893). The Literary World. E. H. Hames and Company. p. 276. 
  6. ^ "THE PRICE OF BOOKS.; Smaller Discounts and Lower List Prices Suggested in a Letter to the Retail Trade". The New York Times. 1900-10-13. http://query.nytimes.com/mem/archive-free/pdf?res=9A07E5D7173FE433A25750C1A9669D946197D6CF. 
  7. ^ Mark Twain at the Aldine Club at www.twainquotes.com
  8. ^ The School Journal. 1902. p. 248. 
  9. ^ a b c Macmillan: Information and Much More from Answers.com
  10. ^ Young, David (1995). "Macmillan Company of Canada in the 1930s, The". Journal of Canadian Studies. http://findarticles.com/p/articles/mi_qa3683/is_/ai_n8731586. 
  11. ^ "Junket". Time Magazine. 1926-04-26. http://www.time.com/time/magazine/article/0,9171,721915,00.html. Retrieved 2008-08-09. 
  12. ^ Dreiser, Theodore. Jennie Gerhardt. University of Pennsylvania. p. 423. 
  13. ^ Goodman, Susan. Ellen Glasgow: A Biography. p. 110. 
  14. ^ The Jungle at 100 at www.motherjones.com
  15. ^ Biographic Memoirs V. 64. p. 9. 
  16. ^ Saxon, Wolfgang (February 15, 184). "GEORGE P. BRETT IS DEAD AT 91; HEADED MACMILLAN COMPANY". New York Times. http://select.nytimes.com/search/restricted/article?res=F30A14F6395F0C768DDDAB0894DC484D81. Retrieved 2008-04-19. 
  17. ^ Pizer, Donald. The Cambridge Companion to American Realism and Naturalism: From Howells to London. Cambridge University Press. pp. 250–251. 
  18. ^ James, Elizabeth (2002). Macmillan A Publishing Tradition. Palgrave Macmillan. pp. 201. ISBN 0-333-73517-X. 
  19. ^ Doran, George (1935). Chronicles of Barabbas, 1884–1934. Harcourt Brace and Company. p. 187. 
  20. ^ Jack London (1943) at the Internet Movie Database
  21. ^ Kershaw, Alex (1999). Jack London: A Life. St. Martin's Griffin. p. 109. ISBN 031219904X. 
  22. ^ Kershaw, Alex (1999). Jack London: A Life. St. Martin's Griffin. p. 110. ISBN 031219904X. 
  23. ^ "Social Notes". The New York Times. 1910-01-01. http://query.nytimes.com/mem/archive-free/pdf?res=9F04E2DA1730E233A25752C0A9679C946196D6CF. 

Bibliography

Additional resources

External links

Preceded by
none		 Macmillan Publishing USA Chairman
1936–1958		 Succeeded by
George Platt Brett, Jr.